Product Led Growth stole the show at this weeks Pulse for Product!
Gainsight has a very unique approach that combines the product led story with customer feedback and health.
Karl did a great job of kicking off the conference with defining the fact that anyone can build software, but listening to customers is the key to accelerating growth of your company. Combining the two strategies into one produces an awesome effect. Kyle Poyar from OpenView has a very convincing view of why everyone should consider consumption based pricing, and it will be the way of 2022 for everyone, as 7 or 9 public companies have already paved the way.
Mickey Alon, the CTO of PX, really hit the mark when he described the Product-Led Customer journey. From acquisition to expansion with the customer success team is true to how we’ll all be running next year.
Denise Stokowski, a favorite among the long time Gainsters ran several panels and did a great job engaging on topic! A key message is that it is increasingly important to not sell shelf ware anymore, AND it’s important to be able to measure that your NOT! It’s more than just people logging into your system, but the success drivers to usage in your product. What’s driving NRR, GRR, the leading indicators of what you see downstream from a product perspective.
I found one of the panels very interesting when Mickey Alon raised – What is the differentiated features, and investment in core features that can come from a a collaboration with Customer Success. If Customer Health Score is driven by those sticky features and customer feedback – how they feel about you. That collaboration drives a particular outcome which is what we all want.
Maksim brings a fantastic creative energy to what’s in store with Gainsight product and design! So many great speakers I was mesmerized for hours and privileged to be there!
It’s not a Gainsight Event without a thought provoking video!
Keynote on Day 2 was though provoking as Nick always does such a great job to inspire and call for action! Thought provoking video? The team did just that!
One of the best produced videos that I’ve seen to date!
Mickey Alon, brought up some more fantastic points – What is the differentiated features, and investment in core features – a collaboration with Customer Success. If Customer Health Score is driven by those sticky features and customer feedback – how they feel about you. That collaboration drives a particular outcome.
Consumption Economy drives deep sentiment analysis to drive product-led growth
Trying to close the sentiment gap with customers in a data objective way? CompleteCSM released an app on Gainsight’s Marketplace that can read deep sentiment from all of the conversations with customers to determine how they feel about you and their product led outcomes. Dan Steinman made a profound comment, “As the world moves towards a consumption-based financial model, where product usage becomes THE revenue-driver, the health of our customers moves directly into the spotlight. The standard measures of customer health in place today, largely focused on product adoption, will no longer be enough. Deep sentiment analysis, far beyond NPS, will be required for Customer Success teams to quickly course-correct with wayward customers. The consumption economy will largely leave behind the concept of renewals forcing companies to broaden their view of customer health and treat it with an even higher degree of urgency.”
Get your Company on board with a product led growth metric
Listening to Ilan Frank from Slack had a story that really hit home. “We found that when a team of 5 worked together, they had a propensity to upsell, and we called them successful teams. We put a focus with a shared KPI to find teams like like with everyone in the company!” I really love a great story that takes traction internally and organic. That’s product led growth in itself!
Can’t wait for more!
Fantastic wrap up to a Gainsight week! Great people, community and child-like joy – lots of fun! Can’t wait for more! (yes we even saw a puppy)